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HOTEL CHOCOLAT
Too Good To Hide.
CAMPAIGN STRATEGY · CREATIVE DIRECTION · ART DIRECTION · INTEGRATED CAMPAIGN
THE BRIEF
A bigger Easter. In every sense.
Hotel Chocolat was launching a new collection of luxury Ostrich Eggs, each weighing 1kg and retailing at £90.
The challenge was twofold: establish the eggs as a desirable premium Easter purchase, while communicating their extraordinary scale, something that hadn't always translated through previous campaign imagery.
THE THINKING
Easter is all about hiding chocolate.
Ours was too good to hide.
We turned that familiar ritual on its head, creating a campaign built around chocolate worth showing off.
Too Good to Hide gave the collection a playful, distinctive idea that could work across the entire Easter campaign.
CREATIVE DIRECTION
Making size part of the story.
A playful visual world built around the extraordinary proportions of the Ostrich Eggs.
Familiar objects, unexpected compositions and bold colour gave the collection a sense of scale and theatre, while keeping the chocolate firmly in the spotlight.
THE CAMPAIGN
One Idea. Every Touchpoint.
Behind the campaign
Inside Hotel Chocolat. Selected to represent the creative team in Channel 4's Inside Hotel Chocolat, documenting the development of the Easter campaign from concept through to launch.
THE RESULT
SOLD OUT!
The new and improved £90 Ostrich Egg collection sold out during its launch Easter season, a genuine commercial result, and a fitting end for a collection that was simply too good to hide.
Brought to life with a talented team of in-house creatives and art directors, alongside production partner ITG.
LET'S TALK
CREATIVE DIRECTION
CREATIVE STRATEGY
ART DIRECTION
BRAND IDENTITY
BRAND EXPERIENCE
CAMPAIGN DEVELOPMENT
VISUAL STORYTELLING
INTEGRATED CAMPAIGNS
DIGITAL + E-COMMERCE
RETAIL + SPATIAL
EXPERIENTIAL
CONTENT + SOCIAL
PHOTOGRAPHY + FILM
AI-ASSISTED CREATIVE
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