DUNE X RANKIN
A Love Affair With London,
featuring Nathalie Emmanuel & Isaac Carew
CREATIVE DIRECTION · ART DIRECTION · FASHION · FILM
THE BRIEF
A new chapter in Dune's story.
For its first celebrity-led campaign, Dune London partnered with renowned photographer and filmmaker Rankin and creative agency The Full Service to create an ambitious new expression of the brand.
Featuring Nathalie Emmanuel and Isaac Carew, the campaign set out to bring together fashion, personality and cinematic storytelling, elevating Dune's creative presence while keeping the collection at the heart of the narrative.
THE CREATIVE DIRECTION
Bringing the vision to life
As Dune's brand-side creative lead, I worked alongside Rankin and The Full Service to bring the campaign from concept to execution.
From selecting the final creative direction and casting talent to overseeing styling, photography and film, I led the brand's creative decision-making throughout production.
As the sole Dune creative representative on set, I was responsible for approving every look, shot and take, ensuring the product remained central to the storytelling and every execution delivered against the brand's creative vision.
THE CAMPAIGN
A love affair with London
A cinematic love story set against the backdrop of a film production, where the boundaries between on-screen romance and real-life attraction begin to blur.
Developed by Rankin and The Full Service, A Love Affair With... brought together fashion, film and playful storytelling, with Nathalie Emmanuel and Isaac Carew at the centre of the narrative.
From studio sets to the streets of London, the campaign blended the charm of a romantic comedy with contemporary fashion, keeping Dune's collection firmly in the spotlight.
Campaign teaser directed by Rankin.
THE ROLLOUT
One vision. Every touchpoint.
Beyond the shoot, I led all in-house creative execution, overseeing the translation of the campaign across digital, retail, advertising and customer touchpoints.
Working with the internal creative team, I ensured the campaign's visual identity, storytelling and product focus remained consistent across every application.
From the cinematic campaign assets to the final customer-facing executions, the ambition was to deliver one cohesive creative vision across the brand.
THE COLLABORATION
Creative minds
A collaboration bringing together Dune London's in-house creative team, Rankin and The Full Service, combining fashion photography, film and brand storytelling.
From the initial creative selection through to the final campaign rollout, the project brought together external creative expertise and in-house brand leadership to deliver a cohesive, multichannel fashion campaign.
Dune London, Spring/Summer 2017.
PROJECT CREDITS
Brand-Side Creative Lead & In-House Creative Execution - Amanda Campbell
Photography & Direction - Rankin
Creative Concept & Production - The Full Service
Featuring - Nathalie Emmanuel & Isaac Carew
LET'S TALK
CREATIVE DIRECTION
CREATIVE STRATEGY
ART DIRECTION
BRAND IDENTITY
BRAND EXPERIENCE
CAMPAIGN DEVELOPMENT
VISUAL STORYTELLING
INTEGRATED CAMPAIGNS
DIGITAL + E-COMMERCE
RETAIL + SPATIAL
EXPERIENTIAL
CONTENT + SOCIAL
PHOTOGRAPHY + FILM
AI-ASSISTED CREATIVE